ALL gets the service right

Best Customer Service — Hotels, Europe & Africa · ALL – Accor Live Limitless

ALL wins Best Customer Service.

That’s perhaps harder than it sounds.

Accor operates across countries, languages, cultures, ownership structures and hotel segments.

The loyalty program is centralized.

The guest experience isn’t.

Someone at a front desk ultimately has to deliver what the program promised.

That’s where beautifully designed loyalty systems occasionally meet reality.

Reality is wearing a name badge and is dealing with three arrivals at once.

Freddie voters said Accor’s system worked often enough to take first place.

This category has never really been about technology.

It’s about recovery.

Recognition.

Competence.

And that wonderfully underrated travel benefit:

Someone knowing what they’re doing.

ALL wins.

Humans remain undefeated.