ALL points find somewhere to go

Best Redemption Ability — Hotels, Europe & Africa · ALL – Accor Live Limitless

ALL wins Best Redemption Ability.

The Accor approach has historically been more closely tied to understandable monetary value than the treasure-hunt style of some traditional hotel award programs.

There are people who love treasure hunts.

They know exactly which category-six hotel becomes category-seven next Tuesday and have already booked twelve speculative nights.

We salute them.

Other travelers would simply like to know:

What are these points worth?

ALL has appealed to that second group.

Predictability isn’t always glamorous.

It is useful.

And usefulness is an underrated loyalty benefit.

Freddie voters in Europe & Africa put ALL first.

The points don’t need fireworks.

They need somewhere to go.