ALL wins the other side of the world too

Program of the Year — Hotels, Middle East & Asia/Oceania · ALL – Accor Live Limitless

ALL is Program of the Year.

Again.

Except we’ve moved several thousand miles.

Accor wins the hotel title in both Europe & Africa and Middle East & Asia/Oceania in 2025.

That’s impressive because hotel loyalty can behave very differently across regions.

Different brands dominate.

Different traveler patterns.

Different expectations.

Accor’s great strength is that it isn’t merely European anymore.

Its footprint across Asia Pacific, the Middle East and elsewhere gives ALL enough range to function as a genuinely global loyalty program.

Two regions.

Two Program of the Year Freddies.

The name ALL continues to be dangerously convenient for headline writers.