The Maharaja comes onto the radar

Up and Coming Program of the Year — Airlines, Middle East & Asia/Oceania · Air India Maharaja Club

Pay attention to this one too.

Air India Maharaja Club wins the 2025 Up and Coming Program Award.

One year later?

Program of the Year.

That may be the cleanest “Up and Coming” storyline in recent Freddie history.

The program itself has older roots. Air India says it began in 1994 as Flying Returns. Following the integration of Vistara, the loyalty proposition emerged in its new Maharaja Club form.

And what a time to rebuild a loyalty program.

Air India itself was undergoing an enormous Tata-led transformation: fleet, cabins, technology, service and the integration of Vistara.

Loyalty had to come along for the ride.

Freddie voters immediately noticed.

Up and Coming in 2025.

Program of the Year in 2026.

We have an award specifically designed to identify what’s next.

Sometimes it actually works embarrassingly well.