Christmas comes early at Norwegian

Best Promotion — Airlines, Europe & Africa · Norwegian Reward — Advent Calendar

Loyalty programs have invented some complicated promotions.

Norwegian used Christmas.

Its Advent Calendar promotion wins the 2023 Freddie for Best Promotion in Europe & Africa.

The idea borrowed from something Europeans have understood for generations: open a door every day and find a surprise.

Only instead of chocolate, loyalty members found offers and rewards.

There is something wonderfully simple about that.

Promotions work best when members actually want to come back and see what happens next.

An Advent calendar literally has that behavior built into the cardboard.

Sometimes loyalty innovation isn’t inventing something nobody has ever seen.

It’s noticing something everybody already likes.

Merry Christmas.

Here’s your Freddie.