Club ITC knows its guests

Best Customer Service — Hotels, Middle East & Asia/Oceania · ITC Hotels Club ITC

Club ITC wins Best Customer Service.

India’s hotel loyalty programs have become some of the most interesting players in recent Freddie results.

That’s not accidental.

India has an enormous domestic travel market, strong homegrown hospitality brands and increasingly sophisticated loyalty customers.

ITC sits squarely inside that story.

Customer service is a particularly fitting win because luxury hotel loyalty ultimately depends upon the property delivering what the program promises.

Apps don’t carry luggage.

Points don’t remember your room preference.

Status tiers don’t fix a problem at midnight.

People do.

Freddie voters said Club ITC’s people—and the system around them—did it best.

Hospitality remains surprisingly dependent upon hospitality.