April 24, 2025

Club ITC lets members spend

Best Redemption Ability — Hotels, Middle East & Asia/Oceania · ITC Hotels Club ITC

Club ITC also wins Best Redemption Ability.

Customer service and redemption.

That’s an interesting pair.

One measures the human side of loyalty.

The other measures whether the currency actually works.

Club ITC members rated both highly.

Hotel points create a peculiar temptation.

Save them.

Wait for the perfect redemption.

Wait some more.

Then discover the program has changed.

There is probably a life lesson hiding there.

Freddie voters appear to favor programs where members can actually extract useful value.

Club ITC delivered.

Points should travel.

Preferably before someone enhances them.