Club ITC matches its way to gold

Best Promotion — Hotels, Middle East & Asia Pacific · Club ITC — Gold Tier Status Match

Status matches are one of loyalty’s great acts of competitive mischief.

You’ve already proven you’re valuable to them.

Come prove it to us.

Club ITC’s Gold Tier Status Match wins Best Promotion in the region for 2026.

The concept is wonderfully efficient.

Instead of asking a traveler to begin at zero, a status match acknowledges an existing relationship with a competitor and removes some of the risk of trying something new.

For the traveler:

Recognition immediately.

For the program:

A chance to steal a very good customer.

Everybody understands the arrangement.

Club ITC has become an increasingly important player in the Freddie Awards, reflecting the strength and sophistication of India’s hotel loyalty market.

The status match made an invitation.

Enough members accepted.

Then voted.

Gold indeed.