Taj still understands service

Best Customer Service — Hotels, Middle East & Asia Pacific · Taj InnerCircle

Taj wins Best Customer Service.

There may be no Freddie category better aligned with the heritage of the brand.

Taj’s history reaches back to the opening of the Taj Mahal Palace in Bombay in 1903.

No hotel points.

No elite tiers.

No apps.

Commercial aviation barely existed.

Hospitality did.

More than a century later, the technology surrounding loyalty has changed almost beyond recognition.

The fundamental transaction hasn’t.

A guest arrives.

A hotel takes care of them.

Taj’s loyalty proposition has evolved over the years, including through the broader Tata loyalty ecosystem, but Freddie voters continue to recognize the thing Taj was doing long before anyone coined the phrase “frequent guest program.”

Service.

Sometimes the oldest loyalty technology remains the best one.