Club Marquis and the Loyalty Factor

Best Elite Program — Hotels, Americas · Marriott Honored Guest Awards — Club Marquis

Best Elite Level Program for a hotel goes to Marriott's Club Marquis, earned at 15 nights a year.

Other programs offer bigger point bonuses to elite members. None have the loyalty factor Marriott has built.

The specifics members cite: write to Marriott about a problem and get a quick answer; pick up missing credit over the phone; the Folio ad with specials aimed at elite members; Concierge level upgrades that travelers in every program envy; and for Platinum members, a direct bill option that matters when the trip comes out of your own pocket.

Pleasing your most demanding customers is the hardest thing a program does. This is the category that measures it.