OnePass Repeats as Program of the Year

Program of the Year — Airlines, Americas · Continental OnePass

The top airline award for 1990 goes to Continental OnePass, for the second year running.

Airline programs are the most competitive corner of this industry, and OnePass is probably only the fifth largest — which makes popularity recognition harder, not easier.

The combination did it: an excellent elite program, a generous supply of bonuses and upgrades, and promotions that never stopped. We think the promotions are the program's strongest asset — Private Sale and Free-For-All generate business and loyalty every time they run.

Add the service work travelers are finally recognizing, and OnePass is the program of the year again. Repeating for 1991 will be hard.