Discovery wins another discovery award

210 Award — Hotels, Middle East & Asia/Oceania · GHA Discovery

Yes.

GHA Discovery again.

The program wins the 210 Award in Middle East & Asia/Oceania after doing the same in Europe & Africa.

At this point the Freddie Awards are dropping a fairly substantial hint.

GHA’s alliance model is particularly well suited to Asia, the Middle East and other markets filled with strong independent hotel brands that don’t necessarily want to become another flag inside a giant American hotel company.

Discovery lets them cooperate without disappearing.

Members receive recognition.

Brands retain identity.

Everybody gets something.

Including, apparently, Freddies.

Twice.