Flying Blue paints Europe blue

Program of the Year — Airlines, Europe & Africa · Air France-KLM Flying Blue

A sweep is a sweep.

Flying Blue wins Program of the Year in Europe & Africa for 2026.

And this isn’t Flying Blue’s first rodeo.

Air France and KLM combined their loyalty programs into Flying Blue in 2005, creating one of Europe’s largest frequent flyer programs.

Over the years it has evolved through award-pricing changes, elite redesigns, partnerships and the usual loyalty-program turbulence.

Yet Flying Blue has retained one particularly clever habit:

Giving members reasons to engage.

Promo Rewards remain one of the industry’s simplest recurring ideas—regularly discount some awards and remind members there are places their miles can take them.

Imagine that.

A loyalty program encouraging redemption.

We’ll wait while everyone recovers.

Flying Blue doesn’t stop at Program of the Year in 2026.

Elite.

Redemption.

Customer service.

Four major airline awards.

Europe is blue.