Turkish keeps coming

Up and Coming Program of the Year — Airlines, Europe & Africa · Turkish Airlines Miles&Smiles

Turkish Airlines Miles&Smiles wins the 2026 Up and Coming Program award.

“Up and coming” may sound odd for an airline serving more countries than practically anyone else on Earth.

But again, this Freddie isn’t about age or airline size.

It’s about recognition among voters.

Miles&Smiles has long been one of those programs experienced frequent flyers know can contain interesting value, particularly inside Star Alliance.

Turkish Airlines’ enormous Istanbul hub gives the program a global canvas.

Europe.

Asia.

Africa.

The Americas.

Practically everywhere eventually seems to connect through Istanbul.

The loyalty program has grown alongside that network.

Freddie voters are now suggesting more people should pay attention.

The airline has already arrived almost everywhere.

The program may be next.