Flying Blue remembers miles should go somewhere

Best Redemption Ability — Airlines, Europe & Africa · Air France-KLM Flying Blue

Flying Blue wins Best Redemption Ability.

Again, Promo Rewards deserve some credit for the program’s redemption personality.

Most loyalty programs spend enormous energy persuading members to earn.

Flying Blue regularly waves discounted destinations in front of them and says:

How about this?

That’s smart.

An unused mileage balance may look good on a program’s books.

It doesn’t necessarily build affection.

A trip does.

Dynamic pricing means Flying Blue awards can vary considerably, and sophisticated members have learned when and where the value tends to appear.

But Freddie voters weren’t asked whether every redemption was perfect.

They were asked which program did redemption best.

Flying Blue.

Third trophy.

One category to go.