Four percent gets 100 percent of the Freddie

Best Promotion — Airlines, Middle East & Asia/Oceania · Saudia Alfursan — 4% Bonus Miles When Purchasing Miles

Four percent.

Not 40.

Not 100.

Four.

And it won.

Saudia Alfursan’s 4% Bonus Miles When Purchasing Miles takes Best Promotion for 2025.

There is something wonderfully contrary about that result in an industry where promotional numbers increasingly resemble late-night television advertisements.

50% BONUS!

100% BONUS!

BUY ONE MILE, RECEIVE ANOTHER MILE AND A SET OF STEAK KNIVES!

Alfursan’s promotion apparently didn’t require that sort of shouting.

Members valued it enough to vote first.

A useful reminder:

The best promotion isn’t necessarily the one with the largest typeface.

It’s the one members find useful.

Four percent.

One hundred percent Freddie.