Four times the points, one Freddie

Best Promotion — Hotels, Europe & Africa · IHG One Rewards — Earn Up to 4X

IHG’s Earn Up to 4X promotion did not suffer from an obscure title.

Stay.

Earn more points.

Keep staying.

Earn even more.

Freddie voters named it Best Promotion in Europe & Africa for 2023.

There is an eternal temptation in loyalty marketing to make promotions increasingly clever.

Registration windows.

Targeted thresholds.

Bonus categories.

Accelerators.

Charts requiring footnotes.

IHG’s proposition was refreshingly recognizable.

More stays.

More points.

Up to four times more.

Sometimes the classics become classics for a reason.