GHA Discovery keeps being discovered

210 Award — Hotels, Europe & Africa · GHA Discovery

GHA Discovery wins another 210 Award.

We are beginning to detect a pattern.

Global Hotel Alliance is unusual because it isn’t really a hotel chain at all.

It is an alliance of independent hotel brands sharing a loyalty platform.

Think Star Alliance, but your seat has a mattress.

That structure gives travelers access to brands and properties that don’t necessarily belong to the giant hotel conglomerates while still providing a common loyalty currency and recognition system.

Discovery had been substantially reinvented, including the introduction of DISCOVERY Dollars.

Members noticed.

The 210 Award exists to say:

More people probably should.