Hyatt keeps the elite crown

Best Elite Program — Hotels, Americas · World of Hyatt

World of Hyatt wins Best Elite Program in the Americas for 2023.

And anyone familiar with a Hyatt Globalist probably just nodded knowingly.

Hyatt has never had Marriott’s footprint.

It hasn’t had Hilton’s footprint either.

What it has done unusually well is make its most valuable members feel unusually valuable.

Globalist benefits have become almost a shorthand among serious hotel loyalists: breakfast, upgrades, late checkout, waived resort fees on eligible stays and milestone rewards that keep members interested between status levels.

The trade-off is obvious.

There may not be a Hyatt where you’re going.

But if there is?

A Globalist probably already knows the breakfast hours.

That’s why this Freddie is interesting. Elite programs aren’t judged by how many properties appear on a map.

They’re judged by whether status makes a difference once you walk through the door.

In 2023, Freddie voters said Hyatt did that best.

Small footprint.

Large loyalty.