Marriott counts every night. Twice.

Best Promotion — Hotels, Americas · Marriott Bonvoy — Make Every Night Count…Twice

The title pretty much gave away the plot.

Make Every Night Count…Twice allowed Marriott Bonvoy members to accelerate their progress with bonus rewards tied to stays and elite-night credits.

Freddie voters named it Best Promotion in the Americas.

Promotions are one of loyalty’s oldest arts.

Double miles.

Double points.

Bonus nights.

Stay twice, earn something.

Stay three times, earn something better.

Somewhere in the world there is undoubtedly a frequent traveler who once changed hotels every night for a week because a promotion told him to.

We know because we’ve met him.

Probably several of him.

Marriott’s promotion worked because elite-night credits are catnip to members chasing status. Points are nice.

A night that moves you toward Platinum or Titanium?

Now we’re talking.

The program promised to make every night count twice.

Members counted.

Then they voted.