IHG does it again — on the other side of the world

Program of the Year — Hotels, Middle East & Asia/Oceania · IHG One Rewards

IHG One Rewards wins Hotel Program of the Year in Middle East & Asia/Oceania.

If that sounds familiar, you’ve been paying attention.

IHG also won Program of the Year in Europe & Africa.

That’s not a bad launch party for a substantially rebuilt loyalty program.

IHG’s footprint in Asia is enormous and historically important. InterContinental, Holiday Inn and the company’s newer luxury and lifestyle brands give One Rewards members options ranging from practical to aspirational.

The 2023 Freddie results suggest the redesign wasn’t merely successful in one market.

It traveled.

Quite well.