IHG doubles down on elite

Best Elite Program — Hotels, Middle East & Asia/Oceania · IHG One Rewards

Another region.

Another elite Freddie for IHG.

One Rewards wins Best Elite Program in Middle East & Asia/Oceania as well as Europe & Africa.

That’s perhaps the strongest validation of IHG’s loyalty overhaul.

Members weren’t simply reacting to a new logo.

They were reacting to new benefits.

Milestone Rewards gave members choices along the journey. Diamond status became more meaningful. Food-and-beverage benefits became more visible.

IHG had spent years possessing one of the world’s biggest hotel footprints without necessarily possessing the industry’s most admired elite proposition.

In 2023, that sentence needed rewriting.