Marriott Sweeps 1989 and Takes the Top Hotel Honor

Program of the Year — Hotels, Americas · Marriott Honored Guest Awards

Best Frequent Traveler Program among the hotels for 1989: Marriott Honored Guest Awards.

In the second-largest victory margin of any category, Marriott was the choice of almost 75% of respondents — the seventh and final trophy in a complete sweep of the hotel ballot.

Early entry into frequent-guest marketing, the Rapid Reward promotion, an award chart nobody could match, and a service operation members trusted. Put those together and you get 68% of the vote in every category on the sheet.

Other hotel programs made real efforts in 1989. It is still our pleasure to acknowledge what Marriott built.