Marriott's Scratch-Off Game Captures Everyone's Attention

Best Promotion — Hotels, Americas · Marriott Honored Guest Awards — Winter Invitation Game with Hertz

Best Overall Promotion for a hotel program goes to Marriott's Winter Invitation Game with Hertz.

At least once a year Marriott produces a promotion that captures the attention of travelers regardless of which program they are loyal to. This was the 1990 edition.

The mechanic was a scratch-off game awarding thousands of prizes. The most popular were $20-off weekend night certificates and free dinners — small, instant, and winnable, which is exactly why members played.