Private Sale and Free-For-All Beat Rising Airfares

Best Promotion — Airlines, Americas · Continental OnePass — Private Sale and Free-For-All

Best Overall Promotion for an airline program goes to Continental OnePass.

Private Sale and Free-For-All, the program's two most popular promotions, kept handing members free tickets over and above normal mileage, plus discounts for leisure travel — at precisely the moment airfares were soaring.

Timing is what separates a good promotion from a memorable one. These landed in a year when travelers needed them.