Norwegian wins from the wallet

Best Loyalty Credit Card — Europe & Africa · Bank Norwegian Card

Norwegian Reward won Program of the Year.

Its Spenn initiative won Best Promotion.

And the Bank Norwegian Card wins Best Loyalty Credit Card.

This is what a loyalty ecosystem looks like.

The airplane may be where the relationship started.

The wallet keeps it alive between flights.

That’s why co-brand and travel-reward cards have become such powerful loyalty tools.

Flying is occasional.

Spending is daily.

For programs, the arithmetic is irresistible.

For members, hopefully the rewards are too.

Freddie voters in Europe & Africa put Bank Norwegian first.

At this point Norwegian had won in the air, in the program and in the wallet.

Pretty good coverage.