Norwegian wins from the wallet too

Best Loyalty Credit Card — Europe & Africa · Bank Norwegian Card

Norwegian’s Christmas Calendar wins Best Promotion.

And the Bank Norwegian Card wins Best Loyalty Credit Card.

That’s a rather nice reminder that Norwegian’s loyalty ecosystem extends well beyond the aircraft.

Bank Norwegian grew from the broader Norwegian brand universe and built a credit-card proposition closely connected with travel rewards.

As airline loyalty increasingly migrated onto the ground, cards became one of the most important battlegrounds in the entire business.

The reason is obvious.

Most people fly occasionally.

They spend money every day.

Turn everyday spending into travel rewards and suddenly the loyalty relationship doesn’t go dormant between trips.

Freddie voters liked Bank Norwegian’s version best.

Norwegian wins in the advent calendar.

And in the wallet.

Not a bad December-to-December strategy.