Southwest keeps winning the wallet

Best Loyalty Credit Card — Americas · Southwest Rapid Rewards Premier Credit Card

There are Freddie streaks.

Then there is Southwest’s relationship with this category.

The Southwest Rapid Rewards Premier Credit Card wins Best Loyalty Credit Card in the Americas for 2023.

Again.

The card’s appeal has always been tied to the unusually understandable nature of Rapid Rewards and, particularly, the gravitational pull of the Southwest Companion Pass.

A credit card that helps you earn points is useful.

A credit card that helps move you toward bringing someone along?

That gets people’s attention.

Southwest has turned its credit-card relationship into an integral part of the loyalty program rather than a piece of plastic bolted onto it.

Freddie voters have noticed repeatedly.

At this point perhaps the trophy should earn Rapid Rewards points too.