Accor: America’s interesting outsider

210 Award — Hotels, Americas · ALL – Accor Live Limitless

Accor is enormous.

Just not necessarily if you’re looking at it through American hotel windows.

That makes ALL – Accor Live Limitless a nearly perfect 210 Award story.

Globally, Accor is a hotel giant. In Europe, names such as ibis, Novotel, Mercure, Pullman, Sofitel and Fairmont give ALL enormous reach.

In the Americas, the loyalty landscape has traditionally been dominated by Marriott, Hilton, Hyatt, IHG and Wyndham.

Freddie voters who do know ALL rated it highly enough to win the 2023 210 Award.

That’s exactly what this award is designed to find.

Not necessarily a new program.

A program more people might want to know.

And ALL came with impressive credentials: it had already been winning major Freddie categories elsewhere in the world.

America, meet Accor.

Accor, America.