Taj turns service into a Freddie

Best Customer Service — Hotels, Middle East & Asia/Oceania · Taj NeuPass

Few hotel names carry a hospitality heritage quite like Taj.

So perhaps Best Customer Service feels appropriate.

Taj’s loyalty proposition was undergoing its own evolution into NeuPass, connecting the hotel relationship to the broader Tata ecosystem.

But underneath the technology sat something considerably older.

Service.

Taj traces its heritage to 1903 and the opening of the Taj Mahal Palace in Bombay.

Loyalty programs didn’t exist.

Frequent flyer miles didn’t exist.

Commercial aviation, for all practical purposes, didn’t exist.

Hospitality did.

One hundred and twenty years later, Freddie voters rewarded it.

Some loyalty benefits age better than others.