1997 Annual Freddie Awards (9th) Results

January 1997

Airline

Program of the Year — United Mileage Plus
Best Overall Award — Northwest WorldPerks
Best Bonus Promotion — United Mileage Plus
Best Newsletter — American AAdvantage
Best Website — American AAdvantage
Best Elite Level — Continental OnePass
Best Customer Service — United Mileage Plus
Best International Airline Program — British Airways Executive Club
Impact Award — American AIM

Hotel

Program of the Year — Hilton HHonors
Best Overall Award — Hilton HHonors
Best Bonus Promotion — Hilton HHonors
Best Newsletter — Hilton HHonors
Best Website — Hilton HHonors
Best Elite Level — Hilton HHonors
Best Customer Service — Hilton HHonors
Best International Hotel Program — Hilton/Conrad HHonors
Rising Star Award — Sheraton Club International

Best Affinity Credit CardAmerican Express Membership Rewards

Airline

Program of the YearSAS EuroBonus
Best Overall AwardSwissair Qualiflyer
Best Bonus PromotionSwissair Qualiflyer
Best Newsletter — Tie: Ansett Australia Frequent Flyer and SAS EuroBonus
Best WebsiteSAS EuroBonus
Best Elite LevelSAS EuroBonus
Best Customer ServiceSAS EuroBonus
Best North American ProgramUnited Mileage Plus

 

Hotel

Program of the YearMarriott HGA
Best Overall Award — Tie: Hilton HHonors and Marriott HGA
Best Bonus PromotionHilton HHonors
Best NewsletterSheraton Club International
Best WebsiteMarriott HGA
Best Elite LevelMarriott HGA
Best Customer ServiceSheraton Club International
Best North American ProgramMarriott HGA

Best Affinity Credit CardAmerican Express Membership Rewards