1997 Annual Freddie Awards (9th) Results

January 1997

Airline

Program of the Year — United Mileage Plus
Best Overall Award — Northwest WorldPerks
Best Bonus Promotion — United Mileage Plus
Best Newsletter — American AAdvantage
Best Website — American AAdvantage
Best Elite Level — Continental OnePass
Best Customer Service — United Mileage Plus
Best International Airline Program — British Airways Executive Club
Impact Award — American AIM

Hotel

Program of the Year — Hilton HHonors
Best Overall Award — Hilton HHonors
Best Bonus Promotion — Hilton HHonors
Best Newsletter — Hilton HHonors
Best Website — Hilton HHonors
Best Elite Level — Hilton HHonors
Best Customer Service — Hilton HHonors
Best International Hotel Program — Hilton/Conrad HHonors
Rising Star Award — Sheraton Club International

Best Affinity Credit Card — American Express Membership Rewards

Airline

Program of the Year — SAS EuroBonus
Best Overall Award — Swissair Qualiflyer
Best Bonus Promotion — Swissair Qualiflyer
Best Newsletter — Tie: Ansett Australia Frequent Flyer and SAS EuroBonus
Best Website — SAS EuroBonus
Best Elite Level — SAS EuroBonus
Best Customer Service — SAS EuroBonus
Best North American Program — United Mileage Plus

 

Hotel

Program of the Year — Marriott HGA
Best Overall Award — Tie: Hilton HHonors and Marriott HGA
Best Bonus Promotion — Hilton HHonors
Best Newsletter — Sheraton Club International
Best Website — Marriott HGA
Best Elite Level — Marriott HGA
Best Customer Service — Sheraton Club International
Best North American Program — Marriott HGA

Best Affinity Credit Card — American Express Membership Rewards