Forty looks good on Aeroplan

Best Promotion — Airlines, Americas · Air Canada Aeroplan — Aeroplan 40th Anniversary

Forty years deserves cake.

Aeroplan gave members a promotion instead.

The Aeroplan 40th Anniversary campaign wins Best Promotion in the Americas for 2025.

Aeroplan launched in 1984, when frequent flyer programs themselves were still fairly new creatures. Forty years later, mileage earning had escaped airplanes and spread into credit cards, shopping, dining, hotels and practically every other corner of consumer life.

That gives an anniversary promotion a little more meaning.

You’re not merely celebrating a birthday.

You’re reminding members:

We’ve been doing this with you for four decades.

In loyalty, longevity matters.

Members are accumulating a currency whose usefulness depends upon somebody honoring it tomorrow.

Forty years of tomorrows is reassuring.

The promotion gave Aeroplan its third Freddie of 2025.

Program of the Year.

Best Elite Program.

Best Promotion.

Apparently 40 is the new three.