Norwegian remembers the people

Best Customer Service — Airlines, Europe & Africa · Norwegian Reward

Norwegian Reward wins Best Customer Service.

Again.

That’s a particularly useful achievement for a carrier operating in the low-cost world.

Low-cost airline economics rely on simplification, unbundling and efficiency.

Customer relationships stubbornly refuse to become entirely efficient.

People still have problems.

Flights still change.

Weather still exists.

Bags occasionally wander off to conduct independent travel.

That’s when loyalty stops being a currency.

A human needs help.

Norwegian’s members gave the program their highest rating for customer service.

Combine that with Program of the Year and Best Promotion and the picture becomes clear:

Norwegian wasn’t simply winning on price.

It had built loyalty.

Which, considering the name of these awards, seems useful.