April 24, 2025
TAP makes Miles&Go live up to its name
Best Redemption Ability — Airlines, Europe & Africa · TAP Air Portugal Miles&Go
Miles.
And go.
The name creates a certain expectation.
TAP Miles&Go wins Best Redemption Ability for 2025.
TAP’s geographic position has always been an advantage.
Lisbon sits rather conveniently between Europe, Africa and the Americas, while TAP’s Star Alliance membership extends redemption possibilities far beyond Portugal.
That makes Miles&Go a useful currency for people who understand partner awards.
And Freddie voters tend to include quite a few people who understand partner awards.
Perhaps too well.
These are the people willing to explain over dinner that you really should reposition to Lisbon because the award availability is better from there.
Normal people nod politely.
Frequent flyers open another browser tab.
In 2025 they voted TAP best at the “Go” part.
Name justified.
