TAP: up, coming and already winning

Up and Coming Program of the Year — Airlines, Europe & Africa · TAP Air Portugal Miles&Go

TAP wins the Up and Coming Program Award.

And Best Redemption Ability.

On the same night.

This is a perfect example of why “Up and Coming” shouldn’t be confused with “new.”

Miles&Go isn’t new.

TAP certainly isn’t new.

The category exists to identify programs receiving very high ratings from a relatively smaller voting population.

In other words:

The members who know it really like it.

Best Redemption Ability provides a rather substantial clue as to why.

So the Freddie Awards’ 2025 message about Miles&Go was essentially:

This program is very good at redemption.

And perhaps more of you should know about it.

Fair enough.