Airlines
Southwest Airlines Rapid Rewards
55 Freddie Awards · 1999–2026
Won at 22 ceremonies · 3rd most decorated ballot name in the archive · The Americas
Program family
Southwest Airlines Rapid Rewards is part of the Southwest Rapid Rewards family, which has also won as Southwest Airlines Rapid Rewards Premier Credit Card, Southwest Airlines Rapid Rewards Premier Card, Southwest Airlines Rapid Rewards Premier Credit Card from Chase and others.
View the complete program lineageWins by category
2026, 2023, 2022, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2005, 2004, 2003, 2002, 2000
2020, 2019, 2018, 2017, 2015, 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002, 2001, 2000, 1999
2006, 2005, 2004, 2003, 2002, 2001, 2000, 1999
2022, 2020, 2019, 2018, 2017, 2016, 2006, 2002
2008, 2006, 2004
2006, 2004
2013
2008
Best streak
11
consecutive ceremonies winning Best Redemption Ability, 1999–2009
Won under other names
From the newsroom
- Southwest Rapid Rewards Dominates 5th Year Winning Best Loyalty Credit Card2022-05-18
- Southwest Airlines Rapid Rewards Wins Airline Program of the Year2022-05-11
- Best Loyalty Credit Card [Americas] Southwest Rapid Rewards Premier Card2014-04-24
- Best Airline Customer Service [Americas] Southwest Airlines Rapid Rewards2014-04-24
- Airline Best Customer Service [Americas] Southwest Airlines Rapid Rewards2013-04-25
- Best Loyalty Credit Card [Americas] Southwest Airlines Rapid Rewards Credit Card2013-04-25
Every Freddie won
| Year | Category | Region |
|---|---|---|
| 2026 | Best Customer Service | The Americas |
| 2023 | Best Customer Service | The Americas |
| 2022 | Best Customer Service | The Americas |
| 2022 | Program of the Year | The Americas |
| 2020 | Best Customer Service | The Americas |
| 2020 | Best Redemption Ability | The Americas |
| 2020 | Program of the Year | The Americas |
| 2019 | Best Customer Service | The Americas |
| 2019 | Best Redemption Ability | The Americas |
| 2019 | Program of the Year | The Americas |
| 2018 | Best Customer Service | The Americas |
| 2018 | Best Redemption Ability | The Americas |
| 2018 | Program of the Year | The Americas |
| 2017 | Best Customer Service | The Americas |
| 2017 | Best Redemption Ability | The Americas |
| 2017 | Program of the Year | The Americas |
| 2016 | Best Customer Service | The Americas |
| 2016 | Program of the Year | The Americas |
| 2015 | Best Customer Service | The Americas |
| 2015 | Best Redemption Ability | The Americas |
| 2014 | Best Customer Service | The Americas |
| 2013 | Best Customer Service | The Americas |
| 2013 | Best Loyalty Credit Card | The Americas |
| 2009 | Best Redemption Ability | The Americas |
| 2008 | Best Award | The Americas |
| 2008 | Best Member Communications | The Americas |
| 2008 | Best Redemption Ability | The Americas |
| 2007 | Best Redemption Ability | The Americas |
| 2006 | Best Award | The Americas |
| 2006 | Best Promotion | The Americas |
| 2006 | Best Redemption Ability | The Americas |
| 2006 | Best Website | The Americas |
| 2006 | Program of the Year | The Americas |
| 2005 | Best Customer Service | The Americas |
| 2005 | Best Promotion | The Americas |
| 2005 | Best Redemption Ability | The Americas |
| 2004 | Best Award | The Americas |
| 2004 | Best Customer Service | The Americas |
| 2004 | Best Promotion | The Americas |
| 2004 | Best Redemption Ability | The Americas |
| 2004 | Best Website | The Americas |
| 2003 | Best Customer Service | The Americas |
| 2003 | Best Promotion | The Americas |
| 2003 | Best Redemption Ability | The Americas |
| 2002 | Best Customer Service | The Americas |
| 2002 | Best Promotion | The Americas |
| 2002 | Best Redemption Ability | The Americas |
| 2002 | Program of the Year | The Americas |
| 2001 | Best Promotion | The Americas |
| 2001 | Best Redemption Ability | The Americas |
| 2000 | Best Customer Service | The Americas |
| 2000 | Best Promotion | The Americas |
| 2000 | Best Redemption Ability | The Americas |
| 1999 | Best Promotion | The Americas |
| 1999 | Best Redemption Ability | The Americas |